HIGH VISIBILITY. ENGAGING. MEASURABLE.

Design and development is a five step process focused on creating and implementing an immersive visitor experience.

Step One: Research

• Identifying brand program goals
• Obtaining the brand's communication strategy
• Understanding the desired target audience
  

Step Two: Create

• Identifying history of brand
  
• Generating tour concept and recommendations
  
• Working with the brand, or it's marketing agency, to develop a preliminary list of potential events/locations
• Brand Ambassador training
  

Step Three: Execute

• Refining the visitor experience
• Finalize brand objectives
• Take action to refine brand identity
  
• Launching the tour
• Immersing the audience
• Observing audience behavior & response

Step Four: Evaluate

• Is creative attracting brand loyalty
  
• Analyze Logistics
  
• Tactics adjusted

Step Five: Report

• Managed each event with clear reporting
  
• Best practices
  
• What was the direct impact from the campaign